Pitch FeedBack: Part Dos

Social media campaigns. Will it work?

In one of my last blog posts, I discussed our #PercussionProject. However there is one thing we really need to consider.

What if no one does it?

Tumbleweed

Hopefully not a depiction of our #PercussionProject campaign. Originally by Gifbin (cc-by-nc-sa)

 

Now, to clarify we aren’t hoping for the next #ALS Ice Budget Challenge or #Kony. But I reckon a solid 20 or 30 submissions would be nice.

Ideas for proliferation of #PercussionProject:

  • Get our featured musicians to do it on stage
  • Get our record label to promote it on their own website
  • Tweet the hell out of it
  • Float campaign around our online networks and encourage participation

Pitch FeedBack Part 1

are you really my audience?

I won’t bore you with an abundance of specifics and references, but there is a school of thought within media that the “audience” doesn’t exist. Sure, media creators set parameters for which demographics they think their work will most likely appeal to. But I’m sure that Hasbro Studios and Lauren Faust could never have foretold the devoted Brony fanclub that follows My Little Pony.

Brony wearing My Little Pony Costume

Image by Iain Heath. Used under CC BY-NC-SA 2.0.

It just goes to show that once a work is out there, it takes on a life of its own.

Regardless, I know it’s good practise to set up intended demographic parameters as to find out what your audience would expect from a product.

So with an audience of music consumers aged 18-30, the real online music generation. There are things that would be expected of our web feature.

  • High design
  • Despite being music lovers, no auto-playing background music on the site
  • Easy to read content
  • No lag
  • Video and images are a must

Working with (Lovely) Acquaintances

A few weeks ago, my team was really unfocused about our research topic.

Fast forward a couple of tutes and meetings and we are all guns blazing.

Little kid firing water pistols

Pew Pew Pew: Photo by Brian Ford. Used under CC BY-NC-ND 2.0

Having had a lot of experience with the plights of group work, I am so impressed and happy that the 4 of us have really pulled together and worked at developing a solid concept.

We pooled our interests and found how important music is in all of our lives. We have settled into our respective roles quite well. But on that note, what I’m truly enjoying about this group work experience is that even though we have our individual roles, we’re all ready to pitch in and help each other out!

Being a social media manager

I’ve jumped ship! Say hello to Practically Famous’ new Social Media Manager. Being addicted to the online world makes this quite a perfect role for me.

We’ve already started developing possible Instagram campaigns such as our #PercussionMusic video competition. In short, people have to make a short music clip without any traditional instruments (It’s actually an excuse to treat my friends as drumsets).

I really feel this interactive element will allow people to see how easy it is to steal their musical work, and then they’ll appreciate the hardship young talent has to go thru.

It’s little things like this that I really think will help break down the culture of apathy around music consumption.

Vampire Music Distributors

OMG.

Do you realise just how little (not-yet-famous) bands make? It’s actually ridiculous.

  • On Spotify, the average song generates between $0.006 and $0.0084 per stream. This is fine if your name is Lorde and you earn 6-figure returns on your 65.3 million streams. But for anyone starting out, it ain’t good news.
  • On iTunes, a $9.99 download earns artists 94 cents. I’m starting to sympathise a lot more with The Who’s Pete Townshend, who called iTunes a “digital vampire.”
Vampire saying "I vant to suck ALL YOUR PROFITS"

Image originally by Andy Chase. Used under CC BY-NC-SA 2.0

How have I not known about this before? I’m really fired up to help others understand just how little artists make.

The Red Meat Footprint

In western industrialised countries our diets revolve around meat. But rumours abound that being vegetarian is better for the environment. Could there be some truth to it? We investigate the evidence.

Cattle staring into your soul

Original photo by Dave_goldenmole
Used under CC, BY-NC-SA

Death row inmates in the United States put a lot of thought into their final meal choice. After all, it’s the last food they will eat on this Earth. And their choice is telling, for overwhelmingly they want meat.

Pork chops, filet mignon, steak, hamburger, meatloaf, fried chicken, sausages …with not a lentil, slice of haloumi or vegetarian lasagne in sight.

Prisoners on death row might not be the most representative of social groups, but their choices give an inkling of the central role meat plays in everyday diets.

The very earliest fossil evidence of human eating habits bears the unmistakable signs of animal consumption and our dental structure is designed for a diet that will tackle anything, whether animal or vegetable: canines and incisors for cutting and tearing, pre-molars and molars for grinding. Today, the human diet, especially that of Westerners, revolves around meat. Livestock products provide one third of humanity’s protein intake.

In Australia livestock production is a critical export industry and contributes to high domestic consumption of meat products. According to a 2005 report from Australian government research agency, the CSIRO, an average Australian eats 35 kg of beef, 21 kg of pork, 36 kg of chicken and 13 kg of lamb each year – roughly 290 g of meat per person, per day. To satisfy the meat requirements of Australians takes:

16 million sheep,

8 to 9 million head of cattle,

5.6 million pigs and

nearly half a billion chickens.

PROS: There’s a central reason we eat so much meat: it’s a great source of protein, iron, zinc, vitamin B12 and long-chain omega-3 fatty acids.

CONS: But there are other, perhaps less well known, facts about meat consumption.

  • The U.N. Food and Agriculture Organisation found that livestock are responsible for 18% of global greenhouse emissions – more than transport.
  • Feeding and watering livestock accounts for over 8% of global human water use.
  • Of the total combined weight of land-based animals, livestock makes up 20% and livestock displace native species and cause significant erosion problems.

Graph Of Australia's Greenhouse emissions by sector.

Meat is popular in Australia thanks to our agriculture industry, which provides relatively cheap product, our pastoral history and our culinary culture, which celebrate traditions like the barbeque and the meat pie. The red meat industry alone is worth $15 billion annually, meat production is increasing and we’re eating more meat than ever before. While beef consumption might be very slightly down and lamb consumption well down from the 1960s, these days we are eating two to four times more pork and chicken per person. But how many of us have dared take a close look at what impact our diet might have on our environment, and how we could reduce our red meat footprint?

 

Disclaimer: Content is reproduced from
Bianca Nogrady’s 1 September 2011 article.

Why “News Conventions” sums up everything that is wrong in the world

In case you live in an isolated treehouse without a stable internet connection and this is literally the first thing you access online, then you won’t be aware that Robin Williams took his own life early this week.

This lead to first a deluge of articles describing his life and speculating about his last days. And obviously the issue of his depression arouse. And this is what is wrong with mass media. Journalists have to conform to news values/conventions.  In order to be published, articles need to be timely, about a current event or person, have releavance ETC.

News values is why amazing articles like this see the light of day.

News values is the reason we are denied learning about mental illnesses until it’s too late. As a Media-Psychology-Philosophy student, I am personally offended that such an important issue is denied promenance in the coffeehouses of public discourse.

The importance of depression, a silent illness, is negated. Because we aren’t allowed to talk about it until a problem emerges.

I will talk more about this later. But for now. I just wanted to vent my frustrations.

Why H&M’s opening in Sydney is important to me

Ask anybody and they will tell you I am the least interested person in fashion. Period. This will probably be the one and only post on clothing in this entire blog.

There are many many reasons why I generally loathe fashion.

Trends that I don’t like

Trends that look awful on me

MONEY. Fuck, clothes are expensive. I don’t like handing over so much money for what is essentially a piece of sewed-together fabric.

Amongst various reasons, I flew down to Melbourne last week and spend a good 2 hours in H&M. I consider this to be an unreasonable amount of time to spend in a clothes shop. But jumpers, good quality, good texture, just nice simple jumpers without hideous bits and bobbles hanging off (which plagues women’s fashion). These scraps of nicely sewed together fabric were just 30 bucks. Which is cheap compared to the scraps of fabric in Sydney’s Westfields. Leggings were $10. A reasonable amount of money for something that isn’t a fashion statement but just a basic article of clothing on cold days.

So yes. That is why I am happy H&M announced (on my birthday) that they were coming to Sydney.

Because I like inexpensive clothes that fit. And aren’t a weird sack.

Have a lovely day.

Where on the Internet am I?

Hey,

I’m Abril. Friends call me Aby. I’m into videoing and procrastinating.

Here you’ll get to see videos that I either produce or edit.

You can check out my YouTube Channel here. It’s weirdly named Red Door. It’s dedicated to the disproportionately high number of red doors in the Inner West.

 

Have a lovely day.