are you really my audience?
I won’t bore you with an abundance of specifics and references, but there is a school of thought within media that the “audience” doesn’t exist. Sure, media creators set parameters for which demographics they think their work will most likely appeal to. But I’m sure that Hasbro Studios and Lauren Faust could never have foretold the devoted Brony fanclub that follows My Little Pony.
Image by Iain Heath. Used under CC BY-NC-SA 2.0.
It just goes to show that once a work is out there, it takes on a life of its own.
Regardless, I know it’s good practise to set up intended demographic parameters as to find out what your audience would expect from a product.
So with an audience of music consumers aged 18-30, the real online music generation. There are things that would be expected of our web feature.
- High design
- Despite being music lovers, no auto-playing background music on the site
- Easy to read content
- No lag
- Video and images are a must
Abril 